human data intelligence platform
Improve people.
Grow those who serve them.
We enable wellbeing and healthcare operators to bring wearable data into their own processes, turning it into actions that help people build healthier habits.
The life of an Italian born today.
Find out how many healthy years you can gain.
Take the testSources: Istat, BES Report 2024 · OECD 2024
The problem
We live longer.
We do not live better.
In Italy life expectancy is the highest in the European Union, level with Sweden: 84.1 years. But healthy life expectancy stops at 58.1. In between lie twenty-six years in which health stops being an asset and becomes a cost: for the person, for those close to them, for the system. The world average for that same gap is 9.6 years.
Sources: OECD 2024 · Istat, BES Report 2024 · JAMA Network Open, December 2024
The answer
The missing layer.
The data is already there: almost one European in three wears a sensor. Pharmacies, gyms, insurers and healthcare providers have the process, the channel and the interest, but not the data. Nobody turns that signal into an action inside a real process, so the data stays on the phone. We build that layer. We collect data from consumer devices, normalise it into stable indicators and turn it into actions inside the processes of those who serve people. We do not sell awareness to the end user: we sell activation to whoever serves them.
Sources: Eurostat, ICT usage in households, dataset isoc_iiot_use, 2024 survey · Assorologi, NIQ analysis, March 2026
Why now
The levers are known. Execution is not.
Exercise, sleep and nutrition are the habits science has made indisputable, and they are exactly what a device on the wrist measures every day, with no clinic and no added cost. Measuring biology has never cost so little, and treating has never cost so much. Longevity has stopped being a problem of scientific discovery: it has become a problem of continuous measurement and activation. Two things software solves.
Sources: Mandsager et al., JAMA Network Open 2018 · Cappuccio et al., 2010 · Illumina NovaSeq X 2024 vs Human Genome Project 2003 · US CMS, National Health Expenditure Accounts · McKinsey, Future of Wellness 2025
The network
Who engages,
who guarantees,
who rewards.
The engine of the network is reward. People are not lectured: they are motivated. Moving more, sleeping better, eating better: every habit that improves opens up a benefit, and that benefit comes from someone the person already recognises as authoritative. No clinical event to pick up, no alarm to raise: an everyday routine that shifts, one step at a time, because it pays off.
The engager
Has a customer base already attentive to its own wellbeing and gathers the connections: it invites people to link their device. A gym chain, an employer, a retail network.
The guarantor
The party the person recognises as authoritative about their own health: pharmacy networks, healthcare providers. It runs the programme, it is the local reference people come back to, and it is the source of the rewards that drive the next habit. Trust is not spread across operators: it concentrates here.
The rewarder
Adds rewards to the programme in exchange for qualified, consent-based contacts: insurers, nutraceuticals, wellbeing retail.
Be Our Best supports every player, across all of them. Data is not sold, it is activated: the rewarder never receives a physiological parameter, only an explicit consent the person has given for that single initiative. We do not predict, we do not diagnose and we do not raise alarms: we follow everyday habits and reward them. That is what keeps the model outside the diagnostic perimeter, by construction.
Sources: Heidel A, Hagist C, Schlereth C. Pricing through health apps generated data. PLoS ONE 2021;16(7):e0254786
Try it
The platform,
from the inside.
A walkthrough with sample data, exploring the role of the guarantor in the pharmacy network use case.
One possible configuration.
The content shown consists of non-clinical examples, generated to validate the product. No real personal data is present in the demonstration walkthrough.
We are the tool that optimises the space between lifespan and healthspan.
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