The role

Who makes the reward worth having.

The rewarder adds rewards to the programme in exchange for qualified, consent-based contacts: insurers, nutraceuticals, wellbeing retail. The richer the reward catalogue, the more concrete the pull towards the next habit.

What it receives

A consent, never a parameter.

The rewarder never receives a physiological parameter. It receives an explicit consent the person has given for that single initiative, and nothing else. Data is not sold: it is activated.

Why it works

A contact who already raised their hand.

A qualified contact is not a purchased list: it is a person who chose a specific reward inside a programme run by a party they trust. The relevance is not comparable to cold acquisition.